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Hear-Like-Buy: Why Spotify Is Marketing, Not Commerce

  • Hear-Like-Buy: Why Spotify Is Marketing, Not Commerce

    Wampus
    Jan 31, 2012
    amazon, artistic brand, artistic identity, artists, best buy, brand, CD, copyright, digital audio, digital media, download, facebook, free spotify, freeware, identity, indie artists, indie music news, indie rock music, intellectual property, media technology, megaupload, mixtape, music distribution, music sharing, music streaming, napster, playlists, spotify, stream, streaming music, tower records, vinyl, walmart
    2
    You can’t read an article in the music press without tripping over somebody complaining about Spotify royalties. You’ve heard the chorus: Spotify is destroying what’s left of the CD market. It is cannibalizing iTunes. It is ripping off indie artists. And so on. So, you think. Spotify must be pretty bad. But is it?...

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