context Archives

22 Aug, 2023

Context Is Everything: The Changing Artist Economy

Categories: DIY, Music business, Publishing business, Self-referential •
Tags: brand identity, context, leverage, sustainability •
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by Wampus

Artists talk a lot about sustainability. But they are not getting closer to that. The corporate interests that control publishing, streaming, and manufacturing are only ratcheting up their economic leverage.… Read More →

17 Jul, 2013

What Is Your Creative Brand?

Categories: Art and creativity, Identity, Music business •
Tags: artist, artist branding, audience, author, brand, brand architecture, brand management, branding, context, creative, creative brand, creative branding, differentiation, graphic design, identity, logo, marketing, publisher, record label, recording artist, subtext, wampus, what you do, who you are •
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by Wampus

Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one? As a label and publisher, we get a lot of… Read More →

17 Oct, 2012

Building Context for Your Creative Work

Categories: Art and creativity, Identity •
Tags: art, artist, author, bon iver, books, context, creative, creative work, Creatives, energizer bunny, film, human interest, indie, indie artist, indie music, maroon 5, michael bay, music, nick cave, paul thomas anderson, populist, pragmatist, purist, top 40, vincent gallo, wampus •
No Comments •
by Wampus

http://vimeo.com/energize

Why do you make music? Write books? Make films? You might know, you might not. Either way, you do it for a specific reason. Maybe it’s to explore. Maybe it’s… Read More →