What Is Your Creative Brand?
Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one? As a label and publisher, we get a lot of… Read More →
Finding Your Natural Audience
- Categories: Art and creativity, Identity •
- Tags: artist, artist branding, artist marketing, artistic identity, audience, audience engagement, author, branding, chris brown, commercial audience, creative, creativity, daniel johnston, engagement, fan, fringe audience, gwen stefani, howe gelb, ideal fan, identity, indie, indie artist, indie music, jonathan richman, justin timberlake, kelly clarkson, mainstream, mirror, mirroring, music fans, music marketing, musician, natural audience, neil young, niche, niche audience, nick cave, original, original songs, originality, polly jean harvey, pop audience, robert pollard, songwriter, songwriting, t-pain, taylor swift, velvet underground, wampus, writer •
- 3 Comments •
- by Wampus
Songwriters, do you know who your natural audience is? Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar… Read More →
Why Facebook Is Not Your Hub
- Categories: Identity, Social media •
- Tags: author, bandcamp, brand, branding, communications, delicious, digg, facebook, facebook ipo, facebook profile, flickr, friendster, hubs, identity, independent artist, independent music, indie, indie artist, indie music, marketing, marketing performance, myspace, napster, online social networking, recording artist, reddit, reverbnation, social information processing, Social media, social web, spotify, stumbleupon, twitter, wampus, web 2.0, youtube •
- 2 Comments •
- by Wampus
Does Facebook help you in your marketing efforts? Sure it does. If you’re a recording artist or author, Facebook gives you some of the most useful and powerful tools available… Read More →
From Redesign to Rededication
- Categories: Art and creativity, Music business, Self-referential •
- Tags: authors, branding, ebook publisher, fans, human interest, identity, identity branding, independent artists, independent labels, readers, recording artists, rededication, redesign, redesign website, relaunch, the may bees, unique, wampus, web design, website redesign •
- 1 Comment •
- by Wampus
Today we’re rolling out a redesigned Wampus web site. It’s no small task. Why? Because in addition to being a music label and an ebook publisher, we are an identity… Read More →