The Tyranny of Music Genres
As a recording or performing artist, you find yourself answering a familiar question: “What kind of music do you play?” How do you answer? Maybe you have a stock reply… Read More →
Finding Your Natural Audience
- Categories: Art and creativity, Identity •
- Tags: artist, artist branding, artist marketing, artistic identity, audience, audience engagement, author, branding, chris brown, commercial audience, creative, creativity, daniel johnston, engagement, fan, fringe audience, gwen stefani, howe gelb, ideal fan, identity, indie, indie artist, indie music, jonathan richman, justin timberlake, kelly clarkson, mainstream, mirror, mirroring, music fans, music marketing, musician, natural audience, neil young, niche, niche audience, nick cave, original, original songs, originality, polly jean harvey, pop audience, robert pollard, songwriter, songwriting, t-pain, taylor swift, velvet underground, wampus, writer •
- 3 Comments •
- by Wampus
Songwriters, do you know who your natural audience is? Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar… Read More →
Why Originality Matters
- Categories: Art and creativity, Identity •
- Tags: artist, artistic identity, author, aux.78, cover, cover songs, creative, creativity, DNA, identity, indie, indie artist, indie music, joseph heller, kowtow popof, kurt vonnegut, music composition, musician, nirvana, novelist, original, original songs, originality, self-awareness, smells like teen spirit, songwriter, songwriting, william faulkner, writer •
- 2 Comments •
- by Wampus
http://www.youtube.com/watch?v=2KZjnFZvCNc”
If you’re a musician, you probably get asked whether you do original songs or covers. And as unassuming as that question sounds, it’s actually a hornet’s nest buzzing with speculation… Read More →
Hear-Like-Buy: Why Spotify Is Marketing, Not Commerce
- Categories: Identity, Music business •
- Tags: amazon, artistic brand, artistic identity, artists, best buy, brand, CD, copyright, digital audio, digital media, download, facebook, free spotify, freeware, identity, indie artists, indie music news, indie rock music, intellectual property, media technology, megaupload, mixtape, music distribution, music sharing, music streaming, napster, playlists, spotify, stream, streaming music, tower records, vinyl, walmart •
- 2 Comments •
- by Wampus
You can’t read an article in the music press without tripping over somebody complaining about Spotify royalties. You’ve heard the chorus: Spotify is destroying what’s left of the CD market.… Read More →
Spotify: 3 Tips for Artists
- Categories: Music business •
- Tags: amazon, artist, artistic identity, choice, digital audio, digital media, facebook, freeware, identity, indie artist, indie artists, media technology, mistrust, mixtape, multimedia, music, music distribution, music sharing, music streaming, playlists, recording artist, spotify, stream, streaming music, tips •
- No Comments •
- by Wampus
Depending on whom you ask, the music-streaming service Spotify is either the savviest music-sharing platform ever or the canniest artist-fleecing apparatus ever. Either way, it just might be the future of… Read More →