The internet is a blizzard of unfiltered content. How can an artist or author build an audience in the face of it?
You hear it every day: the internet helps you reach more people than ever. And it makes sense. The affordable, powerful tools available to artists and authors now eclipse the ones available just 15 years ago.
And yet you find it isn’t really easier to build a large audience than it ever was.
Why? Well, imagine almost no one in the world has access to a piano. Despite that, some small number of composers gain popular notice. Let’s say it’s about a dozen. Now imagine everyone in the world has access to a piano. Again, some small number of composers gain popular notice. How many? Hmmm, about a dozen.
The availability of pianos, in other words, makes it easier to compose symphonies. It increases the number of good symphonies composed. But it doesn’t increase the number of composers who gain notice.
That number tends to stay about the same.
So what do artists and authors do? They try to stand out in the content blizzard on Facebook and Twitter and ReverbNation. They reach out to fans-to-be, tapping them urgently on the shoulder with little bits of information. And those words, rattling by day after day, add up to little more than “look at me.”
“Look at me. I might not be saying anything interesting, but look at me, look at me, look at me. Did I mention I would like for you to look at me?”
Don’t let that be you. It’s not just being heard that matters — it’s making a strong enough impression to be remembered. And that is a statement about the quality and depth of your work, about what you do before you market anything.
So welcome back to square one: you can’t hide a good song, you can’t hide a good story. Write one today and see where it takes you.