What Is Your Creative Brand?
Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one? As a label and publisher, we get a lot of… Read More →
Why Facebook Is Not Your Hub
- Categories: Identity, Social media •
- Tags: author, bandcamp, brand, branding, communications, delicious, digg, facebook, facebook ipo, facebook profile, flickr, friendster, hubs, identity, independent artist, independent music, indie, indie artist, indie music, marketing, marketing performance, myspace, napster, online social networking, recording artist, reddit, reverbnation, social information processing, Social media, social web, spotify, stumbleupon, twitter, wampus, web 2.0, youtube •
- 2 Comments •
- by Wampus
Does Facebook help you in your marketing efforts? Sure it does. If you’re a recording artist or author, Facebook gives you some of the most useful and powerful tools available… Read More →
An Effective Artist Website in 5 Steps
- Categories: Art and creativity, DIY, Interwebs, Music business •
- Tags: aesthetics, art, artist, author, behavior, brand, differentiation, dimensional, effective websites, identity, indie, indie artist, indie music, message, motivation, originality, psychology, recording artist, representation, vision, wampus, web design, website, website construction, writer •
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- by Wampus
If you’re a recording artist or author, what do you see as the purpose of your website? To educate? To inform? To advertise? Think again. While your site might do… Read More →
Hear-Like-Buy: Why Spotify Is Marketing, Not Commerce
- Categories: Identity, Music business •
- Tags: amazon, artistic brand, artistic identity, artists, best buy, brand, CD, copyright, digital audio, digital media, download, facebook, free spotify, freeware, identity, indie artists, indie music news, indie rock music, intellectual property, media technology, megaupload, mixtape, music distribution, music sharing, music streaming, napster, playlists, spotify, stream, streaming music, tower records, vinyl, walmart •
- 2 Comments •
- by Wampus
You can’t read an article in the music press without tripping over somebody complaining about Spotify royalties. You’ve heard the chorus: Spotify is destroying what’s left of the CD market.… Read More →