Building Audience in the Content Blizzard
The internet is a blizzard of unfiltered content. How can an artist or author build an audience in the face of it? You hear it every day: the internet helps… Read More →
What Is Your Creative Brand?
Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one? As a label and publisher, we get a lot of… Read More →
Finding Your Natural Audience
Songwriters, do you know who your natural audience is? Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar… Read More →
Album & Audience: Q&A with Kowtow Popof
http://www.youtube.com/watch?v=2xaAhkN68u8″
As a contemporary songwriter, are you focused on making albums? Or just singles? Or are you emphasizing your live show, where you can reach your audience more regularly, with greater immediacy?… Read More →