What Is Your Creative Brand?
Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one? As a label and publisher, we get a lot of… Read More →
The Tyranny of Music Genres
- Categories: Art and creativity, Identity, Music business •
- Tags: accessibility, artist, artistic identity, commercial genres, creative, creativity, genre, genres, identity, indie, indie artist, indie music, music composition, music genres, music scene, musician, original, original artist, original music, original songs, originality, performing artist, recording artist, relatability, self-awareness, songwriter, songwriting, unique, uniqueness, writer •
- 6 Comments •
- by Wampus
As a recording or performing artist, you find yourself answering a familiar question: “What kind of music do you play?” How do you answer? Maybe you have a stock reply… Read More →
Finding Your Natural Audience
- Categories: Art and creativity, Identity •
- Tags: artist, artist branding, artist marketing, artistic identity, audience, audience engagement, author, branding, chris brown, commercial audience, creative, creativity, daniel johnston, engagement, fan, fringe audience, gwen stefani, howe gelb, ideal fan, identity, indie, indie artist, indie music, jonathan richman, justin timberlake, kelly clarkson, mainstream, mirror, mirroring, music fans, music marketing, musician, natural audience, neil young, niche, niche audience, nick cave, original, original songs, originality, polly jean harvey, pop audience, robert pollard, songwriter, songwriting, t-pain, taylor swift, velvet underground, wampus, writer •
- 3 Comments •
- by Wampus
Songwriters, do you know who your natural audience is? Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar… Read More →
Why Originality Matters
- Categories: Art and creativity, Identity •
- Tags: artist, artistic identity, author, aux.78, cover, cover songs, creative, creativity, DNA, identity, indie, indie artist, indie music, joseph heller, kowtow popof, kurt vonnegut, music composition, musician, nirvana, novelist, original, original songs, originality, self-awareness, smells like teen spirit, songwriter, songwriting, william faulkner, writer •
- 2 Comments •
- by Wampus
http://www.youtube.com/watch?v=2KZjnFZvCNc”
If you’re a musician, you probably get asked whether you do original songs or covers. And as unassuming as that question sounds, it’s actually a hornet’s nest buzzing with speculation… Read More →
Why Facebook Is Not Your Hub
- Categories: Identity, Social media •
- Tags: author, bandcamp, brand, branding, communications, delicious, digg, facebook, facebook ipo, facebook profile, flickr, friendster, hubs, identity, independent artist, independent music, indie, indie artist, indie music, marketing, marketing performance, myspace, napster, online social networking, recording artist, reddit, reverbnation, social information processing, Social media, social web, spotify, stumbleupon, twitter, wampus, web 2.0, youtube •
- 2 Comments •
- by Wampus
Does Facebook help you in your marketing efforts? Sure it does. If you’re a recording artist or author, Facebook gives you some of the most useful and powerful tools available… Read More →